Senior Demand Generation
Demand Generation
Leadership for B2B SaaS
Hands-on demand leadership to clarify strategy, validate channels, and scale with confidence — before hiring too early or scaling the wrong thing.
Hands-on demand leadership to clarify strategy, validate channels, and scale with confidence — before hiring too early or scaling the wrong thing.
Trusted by founders & GTM leaders at leading companies
Trusted by founders & GTM leaders
You have pipeline — but marketing isn't a reliable growth lever (yet)
When marketing hasn't become a repeatable growth engine, it usually shows up in a few ways:
Unclear demand focus
There’s no shared point of view on where to focus demand efforts, so bets get spread thin and learning stays slow.
Activity without signal
Campaigns are running, but no clear signal is emerging. Without focused validation and iteration, effort doesn’t compound.
Inconsistent pipeline
Without validated channels and repeatable programs, pipeline fluctuates quarter to quarter and confidence erodes.
You have pipeline — but marketing isn't a reliable growth lever (yet)
When marketing hasn't become a repeatable growth engine, it usually shows up in a few ways:
Unclear demand focus
There’s no shared point of view on where to focus demand efforts, so bets get spread thin and learning stays slow.
Activity without signal
Campaigns are running, but no clear signal is emerging. Without focused validation and iteration, effort doesn’t compound.
Inconsistent pipeline
Without validated channels and repeatable programs, pipeline fluctuates quarter to quarter and confidence erodes.
You have pipeline — but marketing isn't a reliable growth lever (yet)
When marketing hasn't become a repeatable growth engine, it usually shows up in a few ways:
Unclear demand focus
There’s no shared point of view on where to focus demand efforts, so bets get spread thin and learning stays slow.
Activity without signal
Campaigns are running, but no clear signal is emerging. Without focused validation and iteration, effort doesn’t compound.
Inconsistent pipeline
Without validated channels and repeatable programs, pipeline fluctuates quarter to quarter and confidence erodes.
I help B2B SaaS teams turn marketing into growth
There’s no universal playbook for demand generation. What works in one company can fail in another.
I help teams get clear on what actually works before they commit to hiring or scaling spend, so growth decisions are grounded in signal, not guesswork.
Teams typically bring me in at moments of transition: to stand up the demand generation function, support a new marketing leader, or ahead of a major hiring or budget decision.
Here's how we work together. 👉
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We establish which motions fit this market, which channels matter now, and where pipeline is actually coming from. The output is a focused roadmap tied to your ICP, positioning, and revenue goals.
Build
Next, we test that roadmap with real signal. We run focused experiments on priority channels, tighten measurement, and connect activity to pipeline so decisions are based on evidence.
Scale
Once demand is proven, we prepare for scale. We invest where there’s confidence, cut what isn’t working, and put the structure in place so your team — or next hire — can scale without guessing
I help B2B SaaS teams turn marketing into growth
You'll never get a one-size-fits-all playbook from me.
Together, we'll design an approach that fits your company's strengths, stage, and story — and make sure it's something your team can run confidently long after we've worked together.
Here's how we get there together. 👇
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We establish which motions fit this market, which channels matter now, and where pipeline is actually coming from. The output is a focused roadmap tied to your ICP, positioning, and revenue goals.
Build
Next, we test that roadmap with real signal. We run focused experiments on priority channels, tighten measurement, and connect activity to pipeline so decisions are based on evidence.
Scale
Once demand is proven, we prepare for scale. We invest where there’s confidence, cut what isn’t working, and put the structure in place so your team — or next hire — can scale without guessing
I help B2B SaaS teams turn marketing into growth
You'll never get a one-size-fits-all playbook from me.
Together, we'll design an approach that fits your company's strengths, stage, and story — and make sure it's something your team can run confidently long after we've worked together.
Here's how we get there together. 👇
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We establish which motions fit this market, which channels matter now, and where pipeline is actually coming from. The output is a focused roadmap tied to your ICP, positioning, and revenue goals.
Build
Next, we test that roadmap with real signal. We run focused experiments on priority channels, tighten measurement, and connect activity to pipeline so decisions are based on evidence.
Scale
Once demand is proven, we prepare for scale. We invest where there’s confidence, cut what isn’t working, and put the structure in place so your team — or next hire — can scale without guessing
Hi, I'm Kyle 👋
I’ve spent the past decade helping B2B SaaS teams turn early traction into repeatable, scalable demand.
At Socio, I built demand generation from the ground up and helped scale the business to 12× ARR before its acquisition by Cisco, with marketing contributing 80% of revenue. At 4M Analytics, I helped lead the shift from product-led to sales-led growth, contributing to 4× ARR growth and consistent marketing-sourced pipeline attainment.
Today, I partner with founders and GTM leaders when the next hire, channel, or spend decision matters — bringing senior demand generation leadership to help validate what works, avoid costly missteps, and scale with confidence.
I live in Indianapolis with my wife and four kids. Outside of work, you’ll find us running, cycling, reading, or cooking good food together.
If you’re at a growth inflection point and want experienced judgment before committing to a hire, channel, or major spend, I’d be glad to talk.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
Hi, I'm Kyle 👋
I’ve spent the past decade helping B2B SaaS teams turn early traction into repeatable, scalable demand.
At Socio, I built demand generation from the ground up and helped scale the business to 12× ARR before its acquisition by Cisco, with marketing contributing 80% of revenue. At 4M Analytics, I helped lead the shift from product-led to sales-led growth, contributing to 4× ARR growth and consistent marketing-sourced pipeline attainment.
Today, I partner with founders and GTM leaders when the next hire, channel, or spend decision matters — bringing senior demand generation leadership to help validate what works, avoid costly missteps, and scale with confidence.
I live in Indianapolis with my wife and four kids. Outside of work, you’ll find us running, cycling, reading, or cooking good food together.
If you’re at a growth inflection point and want experienced judgment before committing to a hire, channel, or major spend, I’d be glad to talk.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
Hi, I'm Kyle 👋
I’ve spent the past decade helping B2B SaaS teams turn early traction into repeatable, scalable demand.
At Socio, I built demand generation from the ground up and helped scale the business to 12× ARR before its acquisition by Cisco, with marketing contributing 80% of revenue. At 4M Analytics, I helped lead the shift from product-led to sales-led growth, contributing to 4× ARR growth and consistent marketing-sourced pipeline attainment.
Today, I partner with founders and GTM leaders when the next hire, channel, or spend decision matters — bringing senior demand generation leadership to help validate what works, avoid costly missteps, and scale with confidence.
I live in Indianapolis with my wife and four kids. Outside of work, you’ll find us running, cycling, reading, or cooking good food together.
If you’re at a growth inflection point and want experienced judgment before committing to a hire, channel, or major spend, I’d be glad to talk.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
See what founders
and GTM leaders say
See what founders
and GTM leaders say
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Knows early-stage growth"
“In just three months, Kyle implemented HubSpot, built our marketing ops, launched a new SEO process with early page-one results, and set up bottom-funnel paid media campaigns. He also helped us develop customer stories that strengthened our positioning and credibility. Kyle brought clarity and structure to a fast-moving environment, helping us build the foundation for growth.”
Shyam Kumar
Co-founder & Product at Kapstan
"Knows early-stage growth"
“In just three months, Kyle implemented HubSpot, built our marketing ops, launched a new SEO process with early page-one results, and set up bottom-funnel paid media campaigns. He also helped us develop customer stories that strengthened our positioning and credibility. Kyle brought clarity and structure to a fast-moving environment, helping us build the foundation for growth.”
Shyam Kumar
Co-founder & Product at Kapstan
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Knows early-stage growth"
“In 3-months, Klye built our new SEO process, edited and published over 10 articles, and helped us achieve 3 page one rankings. This was in addition to implementing HubSpot, setting up our marketing ops, launching bottom funnel Google Ads, and helping us with customer stories. Kyle knows how to build processes and programs that impact pipeline and help early-stage SaaS companies grow.
Shyam Kumar
Co-founder & Product at Kapstan
"Knows early-stage growth"
“In 3-months, Klye built our new SEO process, edited and published over 10 articles, and helped us achieve 3 page one rankings. This was in addition to implementing HubSpot, setting up our marketing ops, launching bottom funnel Google Ads, and helping us with customer stories. Kyle knows how to build processes and programs that impact pipeline and help early-stage SaaS companies grow.
Shyam Kumar
Co-founder & Product at Kapstan
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based digital and in-person event programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based digital and in-person event programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
Make your next growth decision
with confidence.
If you’re approaching a hiring, budget, or scaling decision and want to validate your demand generation strategy and channels before committing, let’s talk.