Growth Operator & Advisor
Growth Operator
for Series A/B SaaS
I build the growth systems, experimentation, and pipeline that help SaaS teams scale from traction to repeatable revenue.
I build the growth systems, experimentation, and pipeline that help SaaS teams scale from traction to repeatable revenue.
Trusted by founders & GTM leaders at leading brands
Trusted by founders & GTM leaders
Struggling to turn traction into growth?
These are the issues founders and early teams typically run into that waste quarters from their growth trajectory.
No senior-level clarity
You’re making important growth decisions without someone who’s done it before. Without seasoned judgement, your marketing bets aren’t grounded and growth is more a guessing game.
Lack of momentum
You have activity, but no one is driving the weekly rhythm that turns marketing into momentum. Without consistent testing, learning, and iteration, marketing stalls and nothing compounds.
Pipeline is inconsistent
GTM is changing fast. Without a real system to understand your audience, craft clear messaging, test channels and constantly experiment, you don’t produce quarter-over-quarter pipeline growth.
Struggling to turn traction into growth?
These are the issues founders and early teams typically run into that waste quarters from their growth trajectory.
No senior-level clarity
You’re making important growth decisions without someone who’s done it before. Without seasoned judgement, your marketing bets aren’t grounded and growth is more a guessing game.
Lack of momentum
You have activity, but no one is driving the weekly rhythm that turns marketing into momentum. Without consistent testing, learning, and iteration, marketing stalls and nothing compounds.
Pipeline is inconsistent
GTM is changing fast. Without a real system to understand your audience, craft clear messaging, test channels and constantly experiment, you don’t produce quarter-over-quarter pipeline growth.
Struggling to turn traction into growth?
These are the issues founders and early teams typically run into that waste quarters from their growth trajectory.
No senior-level clarity
You’re making important growth decisions without someone who’s done it before. Without seasoned judgement, your marketing bets aren’t grounded and growth is more a guessing game.
Lack of momentum
You have activity, but no one is driving the weekly rhythm that turns marketing into momentum. Without consistent testing, learning, and iteration, marketing stalls and nothing compounds.
Pipeline is inconsistent
GTM is changing fast. Without a real system to understand your audience, craft clear messaging, test channels and constantly experiment, you don’t produce quarter-over-quarter pipeline growth.
I help early-stage teams build their growth engine
You'll never get a one-size-fits-all playbook from me.
Together, we'll design an approach that fits your company's strengths, stage, and story — and make sure it's something your team can run confidently long after we've worked together.
Here's how we get there together. 👉
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We start by mapping your growth reality. What's working, what's not, and where the friction lies. From there, we craft a focused roadmap that aligns your channels, data, and messaging around the metrics that matter.
Build
We operationalize growth by connecting systems, data, and execution so you can see what's driving pipeline. That means tightening your marketing ops, launching high-impact campaigns, testing channels, and establishing feedback loops that turn activity into insight.
Scale
Once the engine is running, we fine-tune and expand it. We work to double down on what works, eliminate wasted effort, and build the internal rhythm that makes growth repeatable. By this stage, your team has the structure, tools, and clarity to scale revenue.
I help early-stage teams build their growth engine
You'll never get a one-size-fits-all playbook from me.
Together, we'll design an approach that fits your company's strengths, stage, and story — and make sure it's something your team can run confidently long after we've worked together.
Here's how we get there together. 👇
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We start by mapping your growth reality. What's working, what's not, and where the friction lies. From there, we craft a focused roadmap that aligns your channels, data, and messaging around the metrics that matter.
Build
We operationalize growth by connecting systems, data, and execution so you can see what's driving pipeline. That means tightening your marketing ops, launching high-impact campaigns, testing channels, and establishing feedback loops that turn activity into insight.
Scale
Once the engine is running, we fine-tune and expand it. We work to double down on what works, eliminate wasted effort, and build the internal rhythm that makes growth repeatable. By this stage, your team has the structure, tools, and clarity to scale revenue.
I help early-stage teams build their growth engine
You'll never get a one-size-fits-all playbook from me.
Together, we'll design an approach that fits your company's strengths, stage, and story — and make sure it's something your team can run confidently long after we've worked together.
Here's how we get there together. 👇
12x ARR
Socio Series A celebration. We went on to 12x ARR before being acquired by Cisco.
Clarify
We start by mapping your growth reality. What's working, what's not, and where the friction lies. From there, we craft a focused roadmap that aligns your channels, data, and messaging around the metrics that matter.
Build
We operationalize growth by connecting systems, data, and execution so you can see what's driving pipeline. That means tightening your marketing ops, launching high-impact campaigns, testing channels, and establishing feedback loops that turn activity into insight.
Scale
Once the engine is running, we fine-tune and expand it. We work to double down on what works, eliminate wasted effort, and build the internal rhythm that makes growth repeatable. By this stage, your team has the structure, tools, and clarity to scale revenue.
Hi, I'm Kyle 👋
I've spent the past decade helping startups find their footing and scale with intention.
At Socio, I built demand generation from the ground up and helped drive 12x ARR growth before our acquisition by Cisco.
At 4M Analytics, I helped lead the shift from product-led to sales-led growth resulting in 123% marketing-sourced pipeline attainment and contributing to 4x ARR growth in one year.
I live in Indianapolis, IN with my wife and 4 awesome kids. Outside of work, you'll find us running, cycling, reading or enjoying good food together.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
Hi, I'm Kyle 👋
I've spent the past decade helping startups find their footing and scale with intention.
At Socio, I built demand generation from the ground up and helped drive 12x ARR growth before our acquisition by Cisco.
At 4M Analytics, I helped lead the shift from product-led to sales-led growth resulting in 123% marketing-sourced pipeline attainment and contributing to 4x ARR growth in one year.
I live in Indianapolis, IN with my wife and 4 awesome kids. Outside of work, you'll find us running, cycling, reading or enjoying good food together.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
Hi, I'm Kyle 👋
I've spent the past decade helping startups find their footing and scale with intention.
At Socio, I built demand generation from the ground up and helped drive 12x ARR growth before our acquisition by Cisco.
At 4M Analytics, I helped lead the shift from product-led to sales-led growth resulting in 123% marketing-sourced pipeline attainment and contributing to 4x ARR growth in one year.
I live in Indianapolis, IN with my wife and 4 awesome kids. Outside of work, you'll find us running, cycling, reading or enjoying good food together.
✉️ Email: kyle@edgellgrowth.com
💻 LinkedIn: Connect with me!
See what founders
and GTM leaders say
See what founders
and GTM leaders say
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Knows early-stage growth"
“In just three months, Kyle implemented HubSpot, built our marketing ops, launched a new SEO process with early page-one results, and set up bottom-funnel paid media campaigns. He also helped us develop customer stories that strengthened our positioning and credibility. Kyle brought clarity and structure to a fast-moving environment, helping us build the foundation for growth.”
Shyam Kumar
Co-founder & Product at Kapstan
"Knows early-stage growth"
“In just three months, Kyle implemented HubSpot, built our marketing ops, launched a new SEO process with early page-one results, and set up bottom-funnel paid media campaigns. He also helped us develop customer stories that strengthened our positioning and credibility. Kyle brought clarity and structure to a fast-moving environment, helping us build the foundation for growth.”
Shyam Kumar
Co-founder & Product at Kapstan
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Kyle helped us 12x ARR…"
“Kyle played a pivotal role in Socio’s journey from seed stage to acquisition. As our founding marketer, he built the demand generation engine from 0 to 1–aligning our GTM, driving measurable pipeline and revenue, and elevating marketing into a strategic growth function. His clarity, execution, and ability to lead both directly and through influence helped fuel 12x ARR growth and positioned us for a successful exit to Cisco.”
Yarkin Sakucoglu
Co-founder & CEO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Instrumental in our growth…"
"Kyle was instrumental in helping us build a predictable revenue engine that helped Socio 12x ARR leading to our acquisition by Cisco. I’ve personally grown as a sales leader because of working with and learning from Kyle. He is a world-class marketer and an even better person."
Andrew Price
Co-founder & CRO at Socio
"Knows early-stage growth"
“In 3-months, Klye built our new SEO process, edited and published over 10 articles, and helped us achieve 3 page one rankings. This was in addition to implementing HubSpot, setting up our marketing ops, launching bottom funnel Google Ads, and helping us with customer stories. Kyle knows how to build processes and programs that impact pipeline and help early-stage SaaS companies grow.
Shyam Kumar
Co-founder & Product at Kapstan
"Knows early-stage growth"
“In 3-months, Klye built our new SEO process, edited and published over 10 articles, and helped us achieve 3 page one rankings. This was in addition to implementing HubSpot, setting up our marketing ops, launching bottom funnel Google Ads, and helping us with customer stories. Kyle knows how to build processes and programs that impact pipeline and help early-stage SaaS companies grow.
Shyam Kumar
Co-founder & Product at Kapstan
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based digital and in-person event programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"A full-stack growth marketer…"
“From strategy to execution, Kyle can do it all – he’s essentially an all-in-one, full-stack marketing agency. He played a key role in building our demand generation engine, developing account-based digital and in-person event programs that consistently drove pipeline. His work directly contributed to 123% marketing-sourced pipeline attainment. Beyond the numbers, Kyle led with humility and collaboration, raising the bar for our entire marketing team.”
Justin Huerter
Head of Marketing at 4M
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kept sales and marketing aligned…"
"Marketing and sales aren't supposed to get along. Yet, Kyle always went above and beyond to ensure we were consistently aligned on performance. He is so good at seeing the big picture without sacrificing the smaller details that make the engine run."
Kyle Roach
Sr. Director, Business Development at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
"Kyle made growth a shared mission"
“Throughout our years working together, Kyle consistently kept the customer at the center of our growth strategy. During the pandemic, he helped us communicate with empathy and creativity as we guided thousands of event organizers through the shift to virtual events. Later, as we transitioned to a product-led growth model, his growth leadership unified marketing, support, and success into one coordinated growth motion.”
Joe Watkins
Co-Founder & Chief Customer Officer at Socio
Build the growth engine
to scale.
Get strategy, systems, and a partner who understands how to turn marketing into pipeline. No sales pitch, just a focused, no-pressure 30-minute conversation about your GTM.